5 Quick Tips For Youtube Adsense Seo Strategy
5 Quick Tips For Youtube Adsense Seo Strategy |
5 Quick Tips For Youtube Adsense Seo Strategy
YouTube is the second largest search engine in the world — second
only to Google, its parent company. 8 out of 10 video search results are
YouTube videos. And the platform is growing constantly, with 500 hours of
video uploaded to YouTube every minute.
How do you avoid getting lost in the sea of video? Your best bet
is to produce and publish great videos and then optimize them for search with a
solid YouTube SEO strategy.
You may know the basics of search engine optimization for
YouTube videos, like including keywords in title, description, and tags. Since
search engines can only crawl text — not images or audio — you need to make the
most of your video’s text. That’s why having a full, accurate transcript is so
valuable for SEO.
Here are 5 quick tips for using transcripts and captions in your
YouTube SEO strategy.
1. Don’t Use YouTube Automatic Captions
Google developed an auto-captioning feature for YouTube that’s
based on automatic speech recognition (ASR). However, YouTube’s auto-captions
are only 70% accurate, which can make for incomprehensible and
often embarrassing captions. Because of their inaccuracy, automatic
captions are not indexed by Google or other search engines. Caption files are
only crawled if they are uploaded by the user.
Some YouTubers will download the automatic caption file from
YouTube and then upload it so that it will get indexed.
This is a bad idea.
Google rewards helpful search results and penalizes spam. Part of
the definition of spam is “automatically generated gibberish” — which is an apt
description of most automatic caption files. By uploading inaccurate captions,
you risk being labelled as spam and losing search rank for your whole YouTube channel.
2. Create a Quality Video Transcript
An accurate video transcript is a huge asset in optimizing your
video for search. Search engines can only crawl text, they can’t watch your
video. Your video transcript will be full of relevant keywords that indicate
what your video is about, so that Google can crawl your content and rank you
accordingly.
You have a couple of options for creating your transcript. Some
YouTubers use the automated transcript as a starting point and manually clean
up errors. There are a couple of other DIY transcription options, which
are cheap but time-consuming and tedious.
The simplest solution is to send your videos to
a professional video transcription service. Professional video
transcription is high-quality with a quick turnaround time. Make sure to
consider these 10 questions when researching transcription vendors.
3. Add Closed Captions
Once you have a transcript, you can create a caption file and
upload it to your video. YouTube automatically time-syncs the text to create
closed captions. Closed captions are good for SEO, but they have
other benefits, too.
Higher Search Rank
Digital Discovery Networks performed a study that proves captions
on YouTube videos boost SEO and increase views by 13.48% in the first 2
weeks and 7.32% overall. To test this, they searched for a keyword phrase that
was present only in their video captions, not in the title, description, tags,
or metadata. Captioned videos ranked highly for the phrase because search
engines could crawl the caption text.
Better User Engagement
YouTube videos that have closed captions are proven to increase
user engagement, earning more likes, shares, and comments than videos without
captions. Higher engagement in turn boosts video search rank. And of course,
higher search rank translates to more views: a study performed by YouTube
revealed that captioned videos earn 4% more views.
Web Accessibility
Closed captions make your YouTube video accessible to viewers who
are deaf or hard of hearing. It also lets people watch your video on a noisy
train or in a quiet library with the sound muted. In essence, captions make
your video viewable, understandable, and enjoyable for a larger audience.
4. Add Transcript to Video Description
The video description is the best option for displaying your
transcript on YouTube. The description field fits 4,850 characters including
spaces. That’s usually enough to fit a transcript for a dialogue-heavy,
10-minute video. You can always add a truncated version of your transcript with
a link to the full version on a separate webpage.
The video description is a prime spot for search engines to crawl
and index your video. And since your transcript is likely naturally
keyword-optimized for your topic, it’s great fuel for SEO.
5. Translate Your Video Transcript and Offer Subtitles in Multiple
Languages
Just as English captions make your video accessible to more
viewers, subtitles in other languages will further expand your
audience. YouTube Product Manager at Google, Brad Ellis, stresses the
demand for multi-lingual subtitles:
“We actually have 80% of views on YouTube coming from outside
of the United States. That’s huge, and a lot of that is non-English.
Translating captions is very important. It’s a huge opportunity for growth. We
see huge demand from non-English uploaders as well to get their content
translated.”
Foreign language subtitles let international and non-native
English speaking viewers enjoy your videos. Even more exciting: search engines
will index your translated caption files and include your video in search
results in those languages. This can be huge for SEO, since you have a better
chance of ranking higher for non-English keywords due to lower competition.
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