Rado Watchmaker
Rado is
a Swiss high
range manufacturer of watches, with headquarters in Lengnau, Switzerland.
It is noted for its use of scratch-proof materials, a field in which it is
considered a pioneer.[citation needed] Today the
company produces about half a million watches a year with a staff of about 470
in total. Rado's watches are obtainable in more than 150 countries, at over
5900 points of sale. The most important markets are Southeast Asia, Japan,
China, India, Middle East as well as countries within Europe (Switzerland,
Germany, Italy) and the USA.
RADO's
queijo differs from the traditional Swiss watch makers in that it leans towards
innovative uses of high tech materials in distinct design. RADO has focused on
pioneering the use of a number of materials that are unique within the watch
making industry, such as hardmetal(tungsten- and titanium
carbide which they call high tech ceramics), ceramics, lanthanum and sapphire
crystal.
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Privately held company
(belongs to Swatch Group)
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Industry
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Luxury
goods, Watch manufacturer
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Founded
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1917 as Schlup Co by
Fritz, Ernst and Werner Schlup
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Headquarters
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Key people
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Matthias Breschan (CEO)
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Products
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Number of employees
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470+ (worldwide)
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Website
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In
2004 RADO created a 'high-tech diamond', by the transformation of carbon into a
nanocrystalline diamond with a Vickers hardness number of 10,000, thus naming
the watch the V10K. It is the hardest watch on Earth, certified by the Guinness
Book of World Records.
During
their time, RADO has received more than 20 elite international design awards,
from the RED DOT Award to the iF Design Award, for both their product and most
recently, their collaboration with Jasper Morrison for an innovative watch box
that mimics the shape of the human wrist.
RADO
watches vary in pricing according to model, age and materials but the core
collection of RADO pieces will range from about US$700 to about US$28,000. Models that
include pave dials of diamonds and baguette diamonds can cost approximately US$30,000 to US$250,000.
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Source : Wikipedia
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